从参与到留存:揭示推动移动交易应用用户参与和持续使用的因素
From engagement to retention: Unveiling factors driving user engagement and continued usage of mobile trading apps
Decision Support Systems · 2024
被引 14
ABS 3
- Sajani Thapa
- Swati Panda
- Ashish Ghimire
- Dan J. Kim 通讯
金融科技用户行为移动应用市场营销