When and Why Antiegalitarianism Affects Resistance to Supporting Black-Owned Businesses
通过三项实验，研究了美国白人成年人的反平等主义意识形态如何影响他们对支持黑人企业倡议的看法，发现反平等主义者认为这些倡议更不公平，尤其是当涉及直接竞争或实质性支持时。
Understanding how initiatives to support Black-owned businesses are received, and why, has important social and economic implications. To address this, we designed three experiments to investigate the role of antiegalitarian versus egalitarian ideologies among White American adults. In Study 1 ( N = 199), antiegalitarianism (vs. egalitarianism) predicted viewing initiatives supporting a Black-owned business as less fair, but only when the business was competing with other (presumably White-owned) businesses. In Study 2 ( N = 801), antiegalitarianism predicted applying survival-of-the-fittest market beliefs, particularly to Black-owned businesses. Antiegalitarianism also predicted viewing initiatives supporting Black-owned businesses as less fair than initiatives that targeted other (presumably White-owned) businesses, especially for tangible (vs. symbolic) support that directly impacts the success of a business. In Study 3 ( N = 590), antiegalitarianism predicted rejecting a program investing in Black-owned businesses. These insights demonstrate how antiegalitarian ideology can have the effect of maintaining race-based inequality, hindering programs designed to reduce that inequality.