Nationalist sentiments and the multinational enterprise: insights from organizational sociology
从组织社会学视角分析民族主义情绪如何影响跨国企业的外部环境和内部运作，提出企业可通过规避、缓解或利用这些情绪来应对挑战。
Abstract International business scholars have recognized the impact of political and economic nationalism on the multinational enterprise (MNE). We complement these approaches by highlighting the sociological manifestations of nationalism and their implications for the MNE. We argue that nationalist sentiments , i.e., widely shared assumptions of superiority over other nations and cultures, constitute an under-researched but critical element in international business (IB). Drawing insights from organizational sociology, we elucidate how nationalist sentiments manifest in the MNE’s external and internal environment. Specifically, we suggest that nationalist sentiments accentuate national institutional logics , generate status-based categorizations of foreign and domestic firms, and heighten emphasis on national organizational identities . These manifestations impact the MNE’s operations by limiting room for hybridization of dissimilar practices and routines, increasing the risk of discrimination and stereotyping by local audiences, and entrenching resistance to foreign ideas and practices among organizational members. We suggest that MNEs have three strategic choices in responding to nationalist sentiments: avoid their manifestations, mitigate their implications, or leverage nationalist sentiments to the MNE’s advantage. In sum, our framework provides a starting point for IB scholars to examine the strategic implications of nationalist sentiments for the MNE.