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资源增益还是资源痛苦?管理者的社会支持资源如何影响销售焦虑对职业倦怠的作用

Resource gain or resource pain? How managerial social support resources influence the impact of sales anxiety on burnout

Industrial Marketing Management · 2024
被引 18
ABS 3

中文导读

基于156名B2B销售人员的纵向数据,研究发现销售焦虑会加剧职业倦怠,而主管的积极反馈能缓解这种影响,但自主性社会氛围反而会强化焦虑对情绪耗竭和去人格化的作用。

Abstract

There is growing recognition that many salespeople frequently experience anxiety, which may impact salesperson mental health and well-being. Unfortunately, there is little empirical evidence on how to manage this situation. Using a longitudinal sample of 156 business-to-business salespeople, the present study examines the impact of sales anxiety on the key mental health outcome of burnout, alongside providing recommendations to sales managers on how to manage this impact. The results suggest that sales anxiety is positively related to each individual component of burnout, and that positive supervisor feedback plays a mitigating role in each of these relationships. By contrast, however, a social climate of autonomy can strengthen the impact of sales anxiety on emotional exhaustion and depersonalization. The present study contributes to the developing literature on salesperson mental health, further advancing emerging evidence that autonomy can result in detrimental outcomes. Implications, limitations, and future research avenues are discussed.

销售管理职业健康组织行为学心理健康