销售人员拼凑在B2B市场中促进服务-销售双元性是否重要？基于销售管理控制系统的视角
Does salesperson bricolage matter in fostering service-sales ambidexterity in B2B markets? A perspective through the sales management control system
Industrial Marketing Management · 2024
被引 11
ABS 3
- Bilal Ahmad
- Jingbo Yuan 通讯
- Khuram Shahzad
- Tianyuan Zhang
- Muhammad Ashfaq
销售管理B2B营销双元性拼凑理论管理控制系统