Consumer search patterns in online retailing
研究利用真实在线杂货网站，观察消费者在接近真实条件下的购物行为，分析其感知与行为策略及不同消费者群体，对电商从业者理解用户搜索方式有参考价值。
In this study we used a live online grocery website with minimal restrictions to investigate online shopping in conditions close to realistic. We aim to determine how consumers perform online shopping, what perceptual and behavioral strategies they use, and what consumer groups can be observed in this context.