Value co-creation in tourism living labs
研究了旅游生活实验室如何促进目的地价值共创，基于对六个旅游生活实验室管理者和参与者的混合方法调查，发现参与者动机、结构安排和资源可用性是有效共创的关键。
The tourism industry is an ecosystem of suppliers, visitors, residents, destination marketing organizations, and entrepreneurs co-creating valuable experiences. Engagement of relevant actors and their collaboration are critical for innovation in the tourism (service) ecosystem. Living labs facilitate such collaboration in physical and virtual environments through parity-based partnerships among networks of actors. Taking an ecosystem perspective, this study advances the understanding of 1) how living labs can contribute to value co-creation in tourism destinations and 2) the requirements for effective co-creation. The findings from a three-phase mixed-method study with managers and participants of six tourism living labs underscore the relevance of actors, their motivations to engage, and structure for facilitating value co-creation within living labs. Effective co-creation processes lead to network growth and innovation, with resource availability being both a requirement and a perceived benefit of this co-creation.