Dynamic Compromise Behavior Driven Bidirectional Feedback Mechanism for Group Consensus With Overlapping Communities in Social Network
研究了社交网络群体决策中重叠社区如何促进意见交互，并基于前景理论构建动态妥协函数，提出双向反馈机制，通过实例验证其能提高妥协意愿、更真实描述决策者行为。
In social network group decision making (SN-GDM), overlapping communities are special community structures that can assist opinion interaction to reach group consensus. However, the specific mechanisms of how overlapping structures facilitate community interaction need to be further explored. In addition, the compromise behavior of decision makers (DMs) is conducive to group consensus, but it is usually fixed at the same value, and then it need further research the characteristic of the dynamics compromise limits. To this end, the overlapping community structures under DMs’ trust network is detected. Then, the effect of community overlap in social networks on community interaction is explored. Meanwhile, a limited compromise function is built based on prospect theory to describe the dynamic compromise behavior of communities. Hence, a dynamic compromise behavior driven bidirectional feedback mechanism with overlapping communities is proposed in the context of SN-GDM, and an illustrative example with comparative analysis is provided to testify the advantages of proposed method. It is proved that overlapping communities can improve the compromise willingness compared to nonoverlapping communities, indicating that overlapping communities can serve as a bridge to facilitate interaction, and the dynamic compromise behavior can more realistically describe the real behavior of DMs. In general terms, the proposed method provides a solution to the consensus reaching issue of SN-GDM from a new perspective. Specifically, it can be applied to real-life application scenarios, such as group recommendation to recommend acceptable solutions for social network group users.