Framing algorithmic management: Constructed antagonism on HR technology websites
分析六个人力资源技术网站的营销内容，揭示技术提供商如何将算法管理框定为防范员工低效的必要手段，并利用劳资矛盾构建对抗性雇佣关系。
Abstract Algorithmic management has been emerging in workplaces through human resource (HR) management technologies that allocate tasks, monitor work activity, and manage the productivity of employees. Growth of HR technologies has coincided with the rise of remote work, yet the role of technology providers in driving demand is under‐researched. Through a frame analysis of the marketing content on six HR technology websites, this article elucidates how technology providers frame algorithmic management and the frame effects for work, employees, managers, and the relations between them. The findings demonstrate that HR technology websites adopt the language of espionage to frame algorithmic management as a managerial imperative required to prevent organisational risks posed by unproductive employees. Applying a labour process lens, this paper demonstrates how the framing exploited tensions in labour–capital relations to place employees and managers in opposing positions, encouraging, and constructing an antagonistic employment relationship.