Creating elite encounters: The ‘campaign’ as approach for interviewing corporate elites
针对企业精英访谈中面临的实践与伦理挑战，提出一种系统化的‘运动’策略，通过工具主义与战略模糊性来应对不确定性、偶然性与权力结构，适用于争议性行业研究。
Qualitative research in economic geography recognizes the value of accessing business elite perspectives, yet identifying, approaching and interviewing elites present researchers with a set of challenges. Both practical and ethical, these challenges can be particularly acute for research involving ‘contentious’ firms and sectors – those facing increased societal scrutiny due to histories of labour exploitation, bribery and pollution and where there are often strong asymmetries in social power. This paper proposes a systematic approach for managing these challenges and successfully conducting interviews with business elites that we term an interview ‘campaign’. We propose the interview campaign as a strategic, organized and nimble approach designed to achieve a specific goal – an elite encounter. We show how instrumentalism and strategic ambiguity are central to the campaign, and how both can be harnessed to navigate an environment characterized by uncertainty, serendipity and structured relations of power. Our ‘campaign approach’ systematically breaks down a complex process into manageable parts without losing sight of the whole, via clear goals, strategic planning and critical reflection. The need for evidence-based research on corporate strategic action in relation to a wide range of contemporary economic phenomena suggests the campaign approach may have value across many areas of economic geography, business studies and beyond. The paper draws upon established social science literatures on elite interviewing and political campaigning, and on our own experience conducting interviews with senior executives in the oil and gas industry.