To Be or Not to Be: W ill V irtual W orlds and the M etaverse G ain L asting T raction ?
对比了虚拟世界两次媒体炒作周期（2003年Second Life和2021年元宇宙），分析企业当前谨慎态度的原因，并探讨元宇宙未来需要哪些关键发展才能获得持久吸引力。
Since their beginnings, virtual worlds have experienced two major media hypes in their short lifetime—the first in 2003 after the launch of Second Life and the second in 2021, with Mark Zuckerberg announcing his strategy for the Metaverse. Most academic research on virtual worlds emerged between these two peaks of interest. This article delves into the enduring relevance of such research, contrasting the two hype cycles. It analyzes the reasons behind current caution expressed by companies and offers insights into the future trajectory of the Metaverse and which crucial developments are needed for sustained traction in virtual worlds.