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虚假广告与道德风险下的产品安全与责任

Product Safety and Liability with Deceptive Advertising and Moral Hazard

Marketing Science · 2024
被引 6
人大 AFT50UTD24ABS 4*

中文导读

研究了在厂商可能虚假宣传产品质量、消费者内生付出预防努力时,严格责任与比较过失两种责任规则对厂商和消费者的影响。

Abstract

This paper examines how the two common product liability rules (strict liability versus comparative negligence) affect firms and consumers when firms can advertise product quality deceptively and consumers exert precaution efforts endogenously.

产品责任虚假广告道德风险法律经济学