OM Forum—The Best of Both Worlds: Machine Learning and Behavioral Science in Operations Management
探讨机器学习与行为科学如何互补，共同解决运营管理中的问题，提出整合框架，为管理者、企业和社会创造价值。
Problem definition: Two disciplines increasingly applied in operations management (OM) are machine learning (ML) and behavioral science (BSci). Rather than treating these as mutually exclusive fields, we discuss how they can work as complements to solve important OM problems. Methodology/results: We illustrate how ML and BSci enhance one another in non-OM domains before detailing how each step of their respective research processes can benefit the other in OM settings. We then conclude by proposing a framework to help identify how ML and BSci can jointly contribute to OM problems. Managerial implications: Overall, we aim to explore how the integration of ML and BSci can enable researchers to solve a wide range of problems within OM, allowing future research to generate valuable insights for managers, companies, and society.