Mental illness and marketing: A 50‐year scoping review and future research framework
这篇综述梳理了50年来商业学科中精神疾病与市场营销交叉研究的1064篇论文，识别了消费者、市场、政策和社会层面的研究空白，并提出了一个未来研究框架，帮助营销学者拓展该领域的研究。
Abstract Marketing scholars wield untapped potential to expand research into the wellbeing of consumers with mental illness beyond existing clinical and medical perspectives, enriching the field with unique insights into consumer behavior, market dynamics, and strategic interventions. This scoping review maps over 50 years of research at the intersection of mental illness and marketing in business disciplines. We examine a corpus of 1064 peer‐reviewed journal articles using the population, concept, and context framework to integrate extant knowledge and identify research gaps. We present a comprehensive future‐facing research framework that highlights gaps at the consumer, market, policy, and society levels that marketing researchers are particularly qualified to investigate. Through a series of illustrative research directives, we highlight areas of opportunities for better understanding and addressing the interdependencies that exist within this complex and multidisciplinary domain.