新创企业创建的四种方法:盘点与展望

Four Approaches to New Venture Creation: Taking Stock and Moving Forward

JOURNAL OF MANAGEMENT · 2024
被引 8
人大 AFT50ABS 4*

中文导读

对比了精益创业、效果逻辑、创造理论和基于理论的视角这四种新创企业创建方法,分析其异同,为未来研究提供基础。

Abstract

Lean startup, effectuation, creation theory, and the theory-based view represent four different descriptive theories of how new ventures emerge and/or normative theories of how new ventures should be developed. We juxtapose the four approaches and describe their similarities and differences, which provides a foundation for considering complementarities among the approaches and constructing a future research agenda for additional reconciliation and contextualization regarding how successful new ventures are, or should be, developed under varying circumstances.

创业企业管理战略管理