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距离与完全控制vs共享控制偏好:决策者自我构念的调节作用

Distance and Preference for Full Versus Shared Control: The Moderating Role of Decision-Maker Self-Construal

Journal of International Marketing · 2024
被引 1
ABS 3

中文导读

研究距离对国际市场进入模式(完全控制或共享控制)选择的影响,发现决策者的自我构念(独立型vs互依型)会调节这一关系,独立型管理者受距离影响更大。

Abstract

Previous research on the impact of distance on the choice between full versus shared control international market entry has produced inconsistent results. The authors suggest that the characteristics of the decision-maker may be an important boundary condition, which helps explain this inconsistency. Specifically, the authors examine how differences in decision-maker self-construal influence the effects of distance on entry mode decisions. To investigate the phenomenon, the authors use multiple methods to conduct three separate studies, including two experiments and a meta-analysis. The results offer consistent evidence that the distance–entry mode relationship is stronger for managers with an independent self-construal than for managers with an interdependent self-construal.

国际市场进入自我构念控制偏好距离效应