Audit firms’ corporate social responsibility activities and auditor reputation
研究了审计公司开展企业社会责任活动对其声誉的影响，发现开展CSR的审计公司客户规模更大，尤其对非四大或非行业专长的公司效果更明显。
Professional audit firms increasingly engage in Corporate Social Responsibility (CSR) activities. This paper examines the effect of audit firms' CSR activities on auditors’ reputation. We find that audit firms that engage in CSR experience an increase in the size of their client base compared to audit firms that do not engage in CSR. The effect is stronger for audit firms without existing reputation from a Big 4 brand name or industry specialization. We also find that clients that value CSR are more likely to hire audit firms that engage in CSR. Overall, our results suggest that CSR is an effective tool for audit firms to build their reputation in the marketplace.