Algorithmic monitoring increases unethical behavior in gig workers: the mediating role of moral disengagement
基于道德推脱理论，研究算法监控如何通过责任推脱机制增加中国零工工人的不道德行为，并发现个体主义倾向会强化这一效应。
Purpose Algorithmic monitoring has been widely applied to the practice of platform economy as a management means. Despite its benefits, negative effects of algorithmic monitoring are gradually emerging. Design/methodology/approach Based on moral disengagement theory, this research aims to investigate how algorithmic monitoring might affect gig workers’ attitudes and behaviors. Specifically, we explored the effect of algorithmic monitoring on gig workers’ unethical behavior. A three-wave survey was conducted online, and the sample consisted of 318 responses from Chinese gig workers. Findings The results revealed that algorithmic monitoring positively affected unethical behavior through displacement of responsibility, and the individualistic orientation of gig workers moderated this relationship. However, the relationship between moral justification and algorithmic monitoring was not significant. Originality/value This research contributes to the algorithmic monitoring literature and examines its impact on gig workers’ unethical behavior. By revealing the underlying mechanism and boundary conditions, this research furthers our understanding of the negative influences of algorithmic monitoring and provides practical implications.