Targeted Advertising as Implicit Recommendation: Strategic Mistargeting and Personal Data Opt-out
研究了当企业与消费者激励不一致时，企业的最优目标广告策略，以及这种策略如何影响消费者对数据隐私的选择。
The paper investigates a firm’s optimal targeted advertising strategy when the incentives of the firm and those of the consumers are misaligned and how these considerations affect the consumers’ choices for their data privacy.