Consumer agency in sustainable consumption behaviour and environmentally imposed constraints: A multi‐level approach
基于社会认知理论，通过两阶段定性研究，揭示消费者在环境限制（如封锁）下如何发展可持续或不可持续的消费行为，并分析微观变化如何影响中观和宏观层面，为零售商和政府提供建议。
Abstract This research draws on social cognitive theory (SCT) with a view to understanding how consumers develop (un)sustainable consumption behaviours under environmentally imposed constraints, such as lockdown. Whilst most research on sustainable behaviours has focussed on selected and constructed environmental constraints, this research uncovers consumer behaviours in imposed environments. The study uses a two‐stage qualitative methodology. Stage 1 consists of 10 in‐depth interviews, which helped to achieve richer data collection among 42 people completing structured interviews in Stage 2. By using a bottom‐up approach, this study shows (1) how consumers develop agency in sustainable consumption, (2) how changes at a micro level induce consequences at the meso and macro level, and (3) how three distinct logics (finance, health and sustainability) shape consumer behaviours under environmentally imposed constraints. Recommendations are provided to retailers and government to foster sustainable consumption and agency during times of environmentally imposed constraints.