Personalizing Ad Load to Optimize Subscription and Ad Revenues: Product Strategies Constructed from Experiments on Pandora
通过Pandora的现场实验，研究发现个性化调整用户广告加载量可在不减少广告利润的情况下，将订阅利润提升7%。
Using a field experiment on Pandora Media, the researchers show that one can increase subscription profits by 7% by personalizing ad load across users without decreasing ad profits.