在线直销渠道是蚕食还是协同零售网络？零售商竞争强度的调节作用

Does the online direct channel cannibalize or synergize the retail Network? The moderating impact of retailer competitive strength

• Michiel Van Crombrugge
• Niels Holtrop
• Kathleen Cleeren
• Els Breugelmans 通讯