Do traders overweight experience from first movers?
研究新平台上的交易行为如何影响他人采纳决策,发现先行者会极大抑制同伴采纳,而后来者影响较小,这种U型关系源于社会传播偏差而非盈利性。
Abstract We examine empirically how trading by peers on a new platform influences others' adoption decisions. We model the adoption process and find the relation to be U‐shaped, with first movers greatly discouraging their peers from adoption and late movers slightly discouraging or encouraging their peers. Further analysis shows that the U‐shape is explained by social transmission bias rather than profitability.