Aligning incentives for implementing reversible bonding as a circular economy innovation
研究了在制造业和建筑业中实施可逆粘合技术的激励协调问题，发现质量、安全和性能是关键边界条件，而分裂激励问题阻碍了该技术的推广。
Abstract A transition towards a circular economy (CE) often involves the development and adoption of novel technologies and business models. Its implementation, however, requires a close collaboration within and between organizations along supply chains. In this paper, we investigate incentive alignment for the implementation of reversible bonding, a technique that enables separating materials on demand. We use data from semi‐structured interviews with supply chain actors in manufacturing and construction and identify its potential for process optimization and improved repair, refurbishment, and recycling opportunities. Quality, safety, and performance are identified as the most important boundary conditions while split incentive problems tend to impede the implementation of reversible bonding. Switch costs, a lacking market demand, and insufficient mandatory regulations cause split incentive problems, which may be aggravated or mitigated by several market imperfections. Recommendations include investing in collaborative capabilities within organizations and an ex‐ante identification of split incentive problems when constructing circular supply chain governance mechanisms.