Beyond static rankings: A tourist experience-driven approach to measure destination competitiveness
提出一种利用社交媒体用户生成内容、跨越六年的动态模型，揭示影响目的地竞争力的关键属性随时间变化，帮助管理者实时调整策略。
In the dynamic field of destination management, maintaining a destination's competitiveness requires understanding the evolving preferences of tourists. However, current research often adopts a static approach, failing to capture the dynamic nature of tourist needs and the evolving competitiveness of a destination. To address this, we introduce a novel approach using user-generated content from various social media platforms over a six-year period to assess key attributes that influence destination competitiveness. The results indicate that attributes in deciding destination competitiveness are not fixed, with some remaining stable factors in competitiveness, while others fluctuate over time. Attributes that even alter their competitive standing could significantly impact overall destination competitiveness. This research contributes a dynamic model that allows destination managers to adapt strategies in real time, aligning with current market conditions and enhancing competitiveness in the tourism industry.