How Star Power Drives Video Game Success
研究了2008至2022年间Steam平台上的游戏，发现邀请明星为角色配音或扮演能提升专业评价，进而影响游戏成功，并开发了模拟工具帮助管理者利用明星效应。
Well-known actors, or stars, clearly are relevant for movies. Today, their influence also extends to interactive video games, for which budgets have reached triple-digit millions of dollars. Yet no existing research addresses the economic impact of star power on video game success across various game traits and reviews. Analyzing video games released on the popular distribution platform Steam between 2008 and 2022, the current study reveals that casting stars as game characters has positive effects on the valence of professional reviews, which in turn affect game success. Stars can therefore increase the quality of a game and reduce uncertainty about it. This impact varies depending on game traits, however. Based on these results, the authors develop an interactive dashboard that managers can use to simulate how they can strategically leverage star power to increase game success.