Does the destination matter in domestic tourism?
研究运用推拉理论分析澳大利亚国内游客的目的地选择，发现不同目的地间的推拉因素差异很小，多数国内目的地可相互替代，对目的地营销组织构成挑战。
Do destinations really matter in domestic tourism when markets as a whole are considered? This study applies push-pull theory to assess destination choice among domestic Australian tourists. Two types of analyses are undertaken. The first compares push factors and pull features across a range of destination classes, while the second conducts a paired-destination analysis investigating differences between like destinations. The study determined that few real differences exist in push factors by either destination class or paired destination set, while virtually no differences were observed in the pull features of individual destinations. The study concludes that many domestic destinations are highly substitutable, creating a challenge for destination marketing organisations.