The business case for sustainability: six takes on a cultural artefact
本文不讨论商业理由的对错，而是把它当作一种文化制品，分析它在企业可持续发展中的作用，指出它既可能阻碍也可能偶尔促进创新，并为推动可持续发展的人提供超越商业理由的路径。
The business case as the prime mover of business decision-making retains an iron grip on the public imagination and the business school curriculum. Recent studies suggest its influence may be exaggerated, and that its depiction as totalising is somewhat cartoonish. We survey the role and effects of the business case in corporate sustainability efforts. Rather than examining its validity or correctness, we approach the business case as a commonly employed cultural artefact. We argue that the business case is neither sufficient nor necessary for sustainable innovation, and examine how it operates as a fixation and impediment, as well as occasional enabler. We conclude by laying out paths for sustainability champions to innovate with and beyond the business case.