不同价值体系之间的协调与妥协

Coordination and compromise across competing economies of worth

Marketing Theory · 2024
被引 0
ABS 3

中文导读

研究消费者在家庭交换市场中如何通过物品协调不同价值体系(家庭、公民、市场)的共存,解释多元制度逻辑市场为何能稳定运行。

Abstract

This study examines how consumers coordinate temporary access of their private homes in a home swapping market in which different guiding principles compete. Drawing on the theory of justification, we find consumers strategically use objects to stabilise the different economies of worth that govern this access-based marketplace. Three economies of worth, domestic, civic, and market, are stabilised in homes signalling to visitors how to coordinate their use of the home. Moreover, consumers facilitate the coexistence of all three economies of worth by managing justifiable and object-led compromises. Our findings contribute to understanding that the peaceful coexistence of economies of worth occurs through stabilising objects that guide both coordination and compromises. Our findings extend the current explanations of why markets with plural institutional logics are often conflictual, fragile, and unstable. We also propose theoretical and managerial implications on the strategic use of objects to support a diverse but stable market.

消费者行为市场社会学共享经济制度逻辑