Media Reporting of Environmental Supply Chain Sustainability Risks: Contextual and Moderating Factors
基于议程设置理论和利益相关者理论，研究了买方企业规模、品牌可见度、行业和国家风险如何影响媒体对供应商环境不当行为的报道，并发现主动的供应链可持续性风险规避实践能减少媒体报道。
Abstract Ethical and sustainable business practices in global supply chains have become a major concern for firms. Media stakeholders hold firms accountable for the environmentally unethical behavior of their suppliers. Based on agenda-setting theory and stakeholder theory, this study presents a model that shows how various internal and external factors explain media reporting of environmental supply chain sustainability risks. It also examines the role of firms’ risk avoidance practices. The study uses regression analysis of secondary data from 541 buying firms. The results show that the size and brand visibility of buying firms, and their affiliation to high-risk industries increase the frequency of media coverage of suppliers’ environmental misconduct, while their affiliation to high-risk countries decreases the frequency of media coverage. In addition, companies can reduce media coverage by implementing proactive supply chain sustainability risk avoidance practices. However, reactive supply chain sustainability risk avoidance practices are not effective in reducing media coverage.