Colors and Entrepreneurial Activities: An Exploratory Study
基于颜色能影响创造力的心理学理论，探索了黄色和橙色是否通过增强创意情绪来促进创业行为，为颜色与创业的交叉研究提供了初步证据。
Abstract Colors may enhance entrepreneurial behavior. It is well known that creativity can lead to entrepreneurial behavior, and it is argued in the psychology literature that colors can influence an individual’s creativity. In this paper, we explore the empirical relationship between colors and entrepreneurial behavior under the literature-based hypothesis that yellows and oranges enhance an individual’s creative emotions. Our findings open the door for future research on the psychology of colors and entrepreneurship.