Exploring nuances of liminality: Unbridled, oriented, and restrained liminality in cultural rituals
通过摇滚音乐节的长期多地点研究，发现消费者根据准备和期待方式的不同，会经历无拘束、定向和受约束三种阈限类型，为理解消费仪式中的阈限阶段提供了更细致的视角。
Numerous consumption experiences have been conceptualized as rituals, comprising pre-liminal, liminal, and post-liminal stages. While prior research has proposed interconnections between these stages, it has been limited in addressing nuanced variations within the liminal stage. Specifically, this study examines the interaction between the pre-liminal and liminal stages. Through a longitudinal and multi-sited approach, incorporating visual anthropology and participant interviews at rock music festivals, we demonstrate that consumers can undergo three types of liminality—unbridled, oriented, and restrained liminality—depending on their approach to preparation and anticipation. While some meticulously prepare for the festival experience, others embrace spontaneity. Similarly, while some eagerly anticipate the festival with positivity, others harbor negative expectations. This research contributes a nuanced understanding of liminality within diverse consumer trajectories.