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运动中的空间:桑拿景观的多时间(再)生产

Space in movement: The pluri-temporal (re)production of saunascapes

Marketing Theory · 2024
被引 1
ABS 3

中文导读

研究了芬兰桑拿作为多时间空间,通过慢速和快速时空流动的共存来理解市场中介空间的动态再生产,对研究空间、时间与消费的学者有用。

Abstract

In this study, we theorise the pluri-temporality of market-mediated spaces. By taking the Finnish sauna as an empirical context, we analyse the sauna as a pluri-temporal space whose momentary existences are actualised by slow and fast spatio-temporal movements flowing simultaneously at different speeds. In so doing, we advance the concept of the saunascape as a tool to grasp the temporal and spatial dynamics that continuously reproduce the space. The empirical data include interviews conducted in sauna departments at five different hotels, focus group discussions generated at a commercial sauna restaurant, and online articles published in the Finnish Sauna-Magazine between 2018 and 2021. The findings show that slow spatio-temporal flows produce saunascapes that are characterised by rituals and authentic spirit. Fast spatio-temporal flows create saunascapes characterised by meaningful experiences and future envisioning. The momentary actualisation of a saunascape is always unique and ephemeral, varying according to whether the slow or fast flows are more pronounced. The study ends with a conceptual discussion of the potential of the concept of (sauna)scape to illustrate the pluri-temporal and multifaceted space.

市场空间时间性消费体验