Relational or Transactional? The Importance of Distinguishing Two Types of Community-Supported Business Models
通过多阶段定性研究，区分了交易型和关系型两种社区支持型商业模式在价值主张、创造和获取上的差异，并指出这些差异对所需资源的影响。
Scholars are increasingly exploring community-supported businesses (CSBs) as promising alternatives to conventional ones. However, researchers are so far overlooking that CSBs vary in their underlying business models, that is, how they propose, create, and capture value. We apply a multi-staged qualitative research process to carve out the differences between community-supported business models (CSBMs) that exist in practice. Our research shows that transactional and relational CSBMs differ in how they propose, create, and capture value which, in turn, has implications for the resources required to thrive.