利用数字平台的小企业国际化:评估与未来研究方向

Small firm internationalization using digital platforms: an assessment and future research directions

International Marketing Review · 2024
被引 25 · 同刊同年前 4%
ABS 3

中文导读

本文系统回顾了2016年至2023年中期的实证文献,分析小企业如何借助数字平台进入国际市场,并整合关键发现,提出未来研究问题,适合关注中小企业国际化与数字化的学者。

Abstract

Purpose This study investigates how the extant literature approached the issue of small firms’ international market entry enabled by digital platforms. Design/methodology/approach The paper presents a systematic literature review of the internationalization of small firms using digital platforms. It includes only empirical papers from Scopus and Web of Science databases, covering 2016 to mid-2023. Findings The study provides both (1) a descriptive analysis of the selected papers, encompassing their temporal and spatial distribution, methods, theoretical perspectives and the type of platform examined and (2) a qualitative analysis of the articles’ content in a narrative review structure, culminating in an integrated framework of key findings and suggested research questions on the role of digital platforms in small firm internationalization. Originality/value There is still a very limited number of studies addressing the phenomenon, with several scholars recently calling for further research. This paper compiles, synthesizes, analyzes and integrates the empirical literature on SME internationalization enabled by digital platforms, offering possible future avenues to advance research.

小企业国际化数字平台国际商务系统文献综述