The emotional complexity of corporate communication: An emerging market case study
通过面部表情识别和动态探索性图分析，研究了Renergen公司CEO在辩护使用付费分析师时的情感表达，发现其沟通策略旨在影响散户投资者。
This study examines Renergen Ltd's Chief Executive Officer's defence of using paid analysts. By analysing sentiment from the CEO's interview, using Facial Expression Recognition (FER) and Dynamic Exploratory Graph Analysis (DynEGA), we explore the emotional tones of sadness, fear, regret, excitement, happiness and optimism. The findings suggest that the CEO's communication was strategically crafted to address investor concerns and promote a positive outlook, highlighting the use of impression management to influence retail investors and navigate the controversy surrounding the company.