“这并没有那么困扰我”：产品类型与广告诉求的一致性对Instagram赞助广告效果的影响

“It doesn't bother me that much”: The congruence effect of product types and ad appeals on the effectiveness of sponsored ads on Instagram

• Jinhee Seo
• Yoon Hi Sung · 延世大学 通讯
• Doyle Yoon