Follow the flow: An exploratory multi-case study of value creation in e-commerce ecosystems
通过系统文献综述和十个领先电子商务生态系统的多案例研究，提出了一个理论驱动且经实证验证的价值创造与交换概念模型，包括参与者角色、价值创造活动和价值流动。
Platform-based ecosystems dominate e-commerce, generating value through participant growth and resulting network effects. However, research has lacked any conceptualization of value creation in e-commerce ecosystems. This paper fills this gap by providing a theoretically grounded and empirically validated conceptualization of value creation and exchange, including roles, value creation activities, and value flows among participants. The model integrates insights from a systematic literature review and a multi-case study of ten leading e-commerce ecosystems. Furthermore, an extension to the e3-value notation is proposed by introducing ecosystem segments, allowing for a higher level of abstraction of meta-roles and individual ecosystem participants.