被AI背叛:感知到的虚拟助手背叛如何影响消费者对推荐产品的购买意愿

Betrayed by AI: How perceived betrayal by a virtual assistant affects consumers’ purchase intentions for recommended products

JOURNAL OF BUSINESS RESEARCH · 2024
被引 20
人大 A-ABS 3
市场营销消费者行为人工智能广告社会心理学