B2B关系中技术赋能的多边平台:批判性分析与未来研究方向

Technology-enabled multi-sided platforms in B2B relationships: A critical analysis and directions for future research

Industrial Marketing Management · 2024
被引 18
ABS 3

中文导读

本文批判性审视了技术赋能的多边平台在B2B环境中的作用,分类综述了交易型、创新型和正交型平台,并探讨了其在供应链中的信息共享、流程优化和转型支持等角色,为学者和从业者理解B2B平台价值提供参考。

Abstract

The concept of Multi-Sided Platforms (MSPs) has significantly impacted the management field by facilitating interactions between distinct, interdependent groups, revolutionizing numerous industries. While extensive research has examined platform models, further exploration of MSPs in Business-to-Business (B2B) settings, particularly at the supply chain level, remains necessary. This paper critically examines the role of technology-enabled MSPs within B2B environments, highlighting their distinct challenges and opportunities for supply chain ecosystems. We review existing literature on B2B platforms, classifying studies according to the main platform typologies: transactional, innovation, and orthogonal. We identify three key roles these platforms play in supply chain management: enabling information sharing and collaboration, enhancing existing processes, and supporting transformation. Additionally, we investigate five central themes in B2B relationships: power dynamics and governance, resource allocation and optimization, communication dynamics, competence development and learning, and resilience and adaptability. The findings underscore the transformative potential of MSPs in B2B contexts, particularly in driving innovation, improving operational efficiencies, and creating new forms of value. These insights also serve to introduce the eight papers in this special issue and frame three propositions for future research.

多边平台B2B关系供应链管理平台经济