Multiobjective Personalization of Marketing Interventions
开发了多目标个性化算法，并将其应用于视频广告实验，展示了在结果高度替代的情况下多目标个性化创造的价值。
This paper develops multiobjective personalization algorithms and applies them to a video advertising experiment with a high degree of substitution between the outcomes of interest to demonstrate the value created by multiobjective personalization.