Ritualized host-tourist interaction and storytelling intentions: the roles of sense of belonging and group size
基于互动仪式链理论，研究了仪式化的主客互动（如茶、篝火、婚礼）如何通过归属感影响游客的故事讲述意愿，并发现群体规模（小、中、大）起调节作用。
Guided by interaction ritual chains theory, this research assesses the relationship of ritualized host-tourist interactions on sense of belonging and storytelling intentions, using group size (small vs. moderate vs. large) as a moderating variable. Three studies were conducted using different ritual contexts (i.e. tea, bonfire, wedding). Findings suggested that the intensity of host-tourist interactions (strong vs. weak) impacts tourists’ sense of belonging and storytelling intentions. The research also found that sense of belonging mediates, while group size moderates, the relationship of ritualized host-tourist interaction with storytelling intentions. When group size was moderate (small, large), the impact of strong ritualized host-tourist interactions was greater (not significantly different), relative to weak interaction conditions. Theoretical and practical takeaways are provided.