AI-enabled smart manufacturing boosts ecosystem value capture: The importance of servitization pathways within digital-intensive industries
研究了人工智能驱动的智能制造与服务化如何协同提升制造企业的生态系统价值捕获,发现数字化密集型产业中服务化转型更为显著。
Understanding successful pathways for manufacturers to capture value within the service ecosystem framework is a recent and still nascent area of research that requires further investigation and growth. Within industrial settings, artificial intelligence (AI) constitutes an enabling technology that can be integrated across a network of products and systems, driving the transformation of these service ecosystems. From this perspective, this study proposes that the symbiotic convergence between AI-enabled smart manufacturing, which facilitates process and product enhancements, and servitization, which enables product availability and customization, contributes to a higher level of ecosystem value capture. To address this issue, a research model employing Smart Partial Least Squares was developed to examine the interplay between these constructs. By using survey data from a purposively selected sample of servitized manufacturing firms, the findings reveal the synergistic effects of integrating AI-enabled smart manufacturing and servitization. Furthermore, the results indicate variances across industrial sectors, and highlight that in digitally-intensive industries, service business models have undergone more substantial transformations, fostering accelerated ecosystem development streamlined by customization. Conversely, in digitally-augmented industries, where inputs are digital but products are predominantly analog, digital capabilities are primarily confined to production processes.