Early-stage entrepreneurs’ communicative strategies in managing knowledge ambiguity
研究了早期创业者如何通过线上线下沟通策略应对知识模糊性，基于对纽约都市区20位创业者的访谈，提炼出五种策略，对理解资源受限环境下的沟通与知识管理有贡献。
Prior research demonstrates the importance of knowledge seeking on startup performance, but the process of accessing knowledge is less studied. Knowledge ambiguity in entrepreneurship is embedded in the complexities and interconnectedness of knowledge sources, knowledge components, knowledge transfer mechanisms, and knowledge adaptation processes. This study explores the communicative strategies entrepreneurs use to cope with knowledge ambiguity, specifically with the use of online and offline channels. Interview data were collected from 20 early-stage entrepreneurs in the knowledge-intensive industries in the New York metropolitan area. Five strategies emerged from the data: manage public visibility, optimize knowledge relevance, enhance communication efficiency, expand knowledge awareness, and access indirect knowledge. This research contributes to the knowledge of how communication and media use unfold in resource-constrained environments and to the growing literature of entrepreneurial bricolage (make do with what is at hand) in knowledge management.