Cultivating Sustainable Return Migration to Lebanon: Supporting Young Migrants Through Marketing Systems Amid Ongoing Conflict
研究通过访谈五大洲黎巴嫩移民，分析营销系统如何帮助克服障碍、鼓励年轻移民回迁，为政策制定者提供促进可持续发展和社区复原力的策略。
Amid Lebanon's enduring conflict and its consequences, young Lebanese are driven to seek stability and opportunities abroad, impacting the demographic balance among religious communities, which generates tensions and threatens the fragile peace prevailing in the country. This study delves into these migration dynamics, exploring how marketing systems can mitigate challenges and encourage emigrants to return to Lebanon. Semistructured interviews with Lebanese migrants across five continents were conducted to ascertain primary motivations for emigration, obstacles to return, and factors encouraging repatriation. Findings reveal that while young Lebanese pursue better lives abroad, insecurity and persistent barriers hinder their return. By integrating marketing systems and adapting the Transformative Refugee Service Experience Framework, this research proposes comprehensive public policy and managerial strategies tailored to Lebanon's context. Key recommendations include targeted job placement programs, enhanced communication with the diaspora, and community-based educational reforms. By fostering a hospitable environment, Lebanon can support sustainable development, resilience, and well-being, encouraging the return of its young migrants. This study bridges theory and practice, offering actionable insights for policy makers and extending existing frameworks to other sociopolitical settings.