眼睛有它:葡萄酒标签中的性别线索如何影响美国女性葡萄酒消费者?
The eyes have it: How do gender cues in wine labels influence U.S. women wine consumers?
International Journal of Hospitality Management · 2024
被引 7
ABS 3
- Ruiying Cai 通讯
- Demi Shenrui Deng
- Christina Geng-qing Chi
- Robert J. Harrington
葡萄酒广告市场营销消费者行为心理学