Call Me Maybe: Does Customer Feedback Seeking Impact Nonsolicited Customers?
研究发现，卢旺达小企业主开始向部分客户寻求反馈后，未被寻求反馈的客户也会因企业做出的改变而增加在这些店铺的消费。
When small business owners in Rwanda start seeking feedback from some of their customers, we find that customers from whom feedback is not sought also respond to changes made by the businesses by increasing their sales at these stores.