母国制度与非市场政治策略对新兴市场跨国公司海外区位选择的影响

Home country institutions and nonmarket political strategy effects on EMNE foreign location choice

Long Range Planning · 2024
被引 9
ABS 4

中文导读

研究母国制度缺陷如何影响新兴市场跨国公司的海外区位选择,并探讨非市场政治策略能否帮助它们克服外来者劣势进入发达或制度距离大的市场。

Abstract

While the literature has generated impressive insights on why emerging market multinationals enterprises (EMNEs) select certain foreign locations over others, we still lack an understanding of how the home country institutional weakness affects EMNEs' foreign location choices and the mechanisms through which EMNEs overcome this effect. In this study, we investigate how the home country institutional weakness affects EMNEs' foreign location choices and how EMNEs can use home country nonmarket political strategy to address their liability of foreignness. We argue that EMNEs struggle with home country institutional weakness that are carried over in host countries and create barriers for EMNEs to enter developed or markets more institutionally distant from their home country. Thus, EMNEs are more likely to choose institutionally similar countries as their foreign direct investment (FDI) targets to help them offset the additional liability they carry. Thus, the nonmarket political strategy can serve as a response to address barriers and help EMNEs reach developed markets and those more distant from their home country institutions. On the other hand, the findings show limitations of the strategy to completely moderates the effects of home country institutional weakness on EMNEs’ foreign location choices.

新兴市场跨国公司母国制度非市场政治策略海外区位选择制度距离