Moving Beyond “Facts Are Facts”: Managing Emotions and Legitimacy After a Fake News Attack
研究爱尔兰卫生服务执行局应对HPV疫苗假新闻攻击的案例，提出情绪合法性管理模型，强调通过第三方合作利用情绪建立和转移合法性，超越单纯的事实核查策略。
Drawing upon case study research investigating the Irish Health Service Executive’s (HSE) response to a fake news attack on their human papillomavirus (HPV) vaccination campaign, we argue that responses to fake news should be analyzed from a legitimacy perspective. A model for emotional legitimacy management is proposed in which the HSE and a third-party collaborate to (a) connect with the emotional aspects of the issue; (b) leverage emotions to build vicarious legitimacy; (c) transfer the third-party’s legitimacy to the HSE; and (d) emotionally activate the public. This study contributes to fake news and legitimacy management by moving beyond fact-checking and debunking strategies. We suggest a framework centered on legitimacy in which emotions are used to counteract fake news. Finally, we emphasize the importance of third-party vicarious legitimacy building and the transfer of this legitimacy to the organization.