Sharing economy companies’ internationalization: A business ecosystem strategy
通过分析八家欧洲共享经济公司的国际化过程，提出一个框架说明它们如何与外国市场的核心和非核心参与者建立价值创造关系，以克服外来者劣势。
This study focuses on the internationalization of sharecoms, specifically on how foreign sharecoms foster local communities and integrate them into a global business ecosystem. Using a qualitative multi-case study approach to examine the internationalization of eight European sharecoms, this study introduces a framework that delineates how sharecoms can engage with both core and non-core players in a foreign market. This research enriches the discourse on platform internationalization by proposing a strategic, replicable template for sharecoms to alleviate the challenges of foreignness and outsidership through building value-creating relationships with local players. • Qualitative empirical analysis of a diverse set of European sharing economy companies (sharecoms). • Investigation of the internationalization of sharecoms through a business ecosystem lens. • Comprehensive mapping of the sharecom's business ecosystem, the players, their roles, and relationships. • New insights on how sharecoms build and utilize value-creating relationships to facilitate internationalization. • Sharecoms internationalize by creating local communities, replicating their home market approach.